about us

Who are we?

Friends and rubbish founders Elena and Emin loved growing up in a city, but didn’t love the litter landscape and trash tornadoes that came with it. Why was litter a regular part of city living, with no effective solution to address it?

One day they asked each other, “Why do we put up with this?!” Believing that everyone should live in a healthy and sustainable community, they decided to take action. Together, they created the rubbish app, which combines technology and community engagement to address litter and create neighborhoods people love.

Our mission is to empower people to address litter and make their neighborhoods cleaner, safer and more sustainable.

How do we do it?

Rubbish helps you love where you live by using technology and community engagement to tackle litter. We created the rubbish app and rubbish beam as tools to encourage and empower communities to create beautiful, litter-free neighborhoods.

Using the rubbish app, communities can document and report litter in their neighborhoods. The app’s machine learning technology maps and tracks the litter, showing problem areas, the top littered items and opportunities for future cleanups.

The rubbish beam and community engagement help clean it up.

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